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Under the patronage of the Crown Prince of Sharjah, His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Council, the Sharjah Commerce and Tourism Development Authority takes immense pleasure in inviting you to the 12th edition of the Sharjah International Travel & Tourism Forum. Under the theme, “New Waves of Tourism Spectrum”, this year’s edition of the forum brings together industry leaders and change-makers to chart new horizons in global tourism, driven by innovation and transformative technologies.
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Event Agenda

Take part in a series of panels and events to learn, share and collaborate with professionals from the hospitality industry.

Registration & Networking

Registration & Networking
Wednesday 19 November 2025
8:30 - 10:00 am
Venue: Al Jawaher Reception and Convention Centre

Welcome Remarks

Welcome Remarks
Speakers: Hazza Al Shehhi
Wednesday 19 November 2025
10:00 - 10:10 am
Venue: Al Jawaher Reception and Convention Centre

Opening Remarks

HE Khalid Jasim Al Midfa - Chairman of Sharjah Commerce and Tourism Development Authority
Speakers: H.E. Khalid Jasim Al Midfa
Wednesday 19 November 2025
10:10 - 10:15 am
Venue: Al Jawaher Reception and Convention Centre

Guest of Honor Speech

Guest of Honor Speech
Speakers: H.E. Abdulla bin Ahmed Al Saleh
Wednesday 19 November 2025
10:15 - 10:25 am
Venue: Al Jawaher Reception and Convention Centre

Keynote Presentation

Economic and Travel Trends Outlook
Speakers: Aaron Goldring
Wednesday 19 November 2025
10:25 - 10:40 am
Venue: Al Jawaher Reception and Convention Centre

Hackation Winner Presentation

SITTF - Sharjah Tourism Innovation Hackation Winner Presentation
Wednesday 19 November 2025
11:15 - 11:25 am
Venue: Al Jawaher Reception and Convention Centre

Panel: AI-Driven Tourism

AI-Driven Tourism: Balancing Innovation and Authenticity
Speakers: Aaron Goldring
Piotr Kurzepa
Wednesday 19 November 2025
10:40 - 11:15 am
Venue: Al Jawaher Reception and Convention Centre

SITTF Awards Ceremony

SITTF Awards Ceremony
Speakers: Hazza Al Shehhi
Wednesday 19 November 2025
11:25 - 11:35 am
Venue: Al Jawaher Reception and Convention Centre

Exhibition Tour & Coffee Break

Exhibition Tour & Coffee Break
Wednesday 19 November 2025
11:35 - 11:55 am
Venue: Al Jawaher Reception and Convention Centre

Presentation: The Future of Travel on the Age of AI

The Future of Travel on the Age of AI
Wednesday 19 November 2025
11:55 am - 12:10 pm
Venue: Al Jawaher Reception and Convention Centre

Presentation: Digital Nomads & Remote Tourism

Digital Nomads & Remote Tourism: Trends Shaping 2025
Wednesday 19 November 2025
12:10 - 12:25 pm
Venue: Al Jawaher Reception and Convention Centre

Panel: Investing in Tourism Innovation

Opportunities for Family Businesses and Startups
Speakers: Abdullah Al Hammadi
Wednesday 19 November 2025
12:25 – 1:10 pm
Venue: Al Jawaher Reception and Convention Centre

Panel: Engaging Locals

Engaging Locals: Co-creation for Community-Based Tourism
Wednesday 19 November 2025
1:10 – 1:25 pm
Venue: Al Jawaher Reception and Convention Centre

Panel: Sustainable Travel: Beyond Greenwashing

Sustainable Travel: Beyond Greenwashing
Speakers: Timur Ilgaz
Piotr Kurzepa
Wednesday 19 November 2025
01:25 – 02:10 pm
Venue: Al Jawaher Reception and Convention Centre

Awards & Closing Ceremony

Awards & Closing Ceremony
Speakers: Abdullah Al Hammadi
Wednesday 19 November 2025
2:10 - 2:30 pm
Venue: Al Jawaher Reception and Convention Centre

Ehtam Inclusive Hospitality

Welcoming Autistic and Sensory-Sensitive Visitors (Workshop in English)
Speakers: Bianca Raubenheimer
Wednesday 19 November 2025
10:30 - 11:30 am
Venue: Al Jawaher Reception and Convention Centre

Digital Transformation & Online Reputation in the Hospitality Sector

Digital Transformation & Online Reputation in the Hospitality Sector (Workshop in English)
Wednesday 19 November 2025
10:30 - 11:30 am
Venue: Al Jawaher Reception and Convention Centre

Media and Travel: How Youth Are Shaping the Tourism Compass

Media and Travel: How Youth Are Shaping the Tourism Compass (Held in the Al Rabi Room)
Speakers: Nawal Alnuaimi
Mohamad Al Ali
Abdulla Matar AlBlooshi
Ahmed Al Kass
Ebrahim Bolehyool
Wednesday 19 November 2025
11:30 am - 12:30 pm
Venue: Al Jawaher Reception and Convention Centre

Youth Circle: From An Idea To The Destination

The impact of Entrepreneurship in the Tourism Sector
Speakers: Shihab AlHashimi
Wednesday 19 November 2025
11:30 am - 1:30 pm
Venue: Al Jawaher Reception and Convention Centre

Ehtam Medical Tourism

Accessible Medical Tourism and Inclusive Travel Experiences (Workshop in English)
Speakers: Bianca Raubenheimer
Wednesday 19 November 2025
12:30 - 1:30 pm
Venue: Al Jawaher Reception and Convention Centre

Sustaining the Past Shaping the Future

Ecotourism in Sharjah (Workshop in English)
Wednesday 19 November 2025
12:30 - 01:30 pm
Venue: Al Jawaher Reception and Convention Centre

Sharjah Age Friendly Entity

Sharjah Age Friendly Entity (Workshop in Arabic)
Wednesday 19 November 2025
01:30 - 02:30 pm
Venue: Al Jawaher Reception and Convention Centre

Sharjah Emirate's Diving Sites

Sharjah Emirate's Diving Sites (Workshop in Arabic)
Wednesday 19 November 2025
01:30 - 02:30 pm
Venue: Al Jawaher Reception and Convention Centre

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About SCTDA

Increasing vital contributions to the economy, society, culture and environment through commerce and tourism.

SCTDA carries out the work and activities necessary to achieve its goals by way of drawing up strategic plans to further develop and promote the tourism industry in all its forms. It compiles policies for participating in local, regional and international exhibitions with the ultimate goal of promoting Sharjah as an attractive medium for foreign investment.