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Under the patronage of the Crown Prince of Sharjah, His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Council, the Sharjah Commerce and Tourism Development Authority takes immense pleasure in inviting you to the 13th edition of the Sharjah International Travel & Tourism Forum. Under the theme, “New Waves of Tourism Spectrum”, this year’s edition of the forum brings together industry leaders and change-makers to chart new horizons in global tourism, driven by resilience, innovation, education and transformative technologies.

Featured Speakers

SITTF brings together global and regional leaders, visionaries, and experts in the tourism industry to exchange knowledge, share insights, and discuss the latest developments shaping the future of travel. The forum serves as a dynamic platform for government officials, industry professionals, and specialists to explore opportunities, address emerging challenges, and inspire sustainable growth within the tourism sector.
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H.E. Abdulla Bin Touq Al Marri was appointed Minister of Economy of the United Arab Emirates (UAE) a... View More

H.E. Abdulla bin Touq Al Marri

Cabinet Member & UAE Minister of Economy and Tourism
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Shaikha Al Nuwais is the Secretary-General of UN Tourism, marking a historic milestone as the first ... View More

H.E. Shaikha Al Nuwais

Secretary-General of UN Tourism
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His Excellency Khalid Jasim Al Midfa brings over 20 years of dynamic professional experience in vari... View More

H.E. Khalid Jasim Al Midfa

Chairman of Sharjah Commerce and Tourism Development Authority
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Sara Abdelaziz Al Nuaimi is a distinguished leader with over 20 years of experience in both the priv... View More

H.E. Sara Abdelaziz Al Nuaimi

CEO of the Sharjah Entrepreneurship Center (Sheraa)
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An expert in cultural heritage management, Dr. Abdulaziz Al Musallam is an Emirati researcher born i... View More

H.E. Dr. Abdulaziz Abdulrahman Mohammed Al Musallam

Chairman of the Sharjah Institute for Heritage
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Executive Director of Sharjah FDI Office (Invest in Sharjah)

H.E. Mohammed Al Musharrakh

Executive Director of Sharjah FDI Office (Invest in Sharjah)
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Director of the Media Office at the Sharjah Council for Family and Community Affairs

H.E. Dr. Asma Mohammed Hassouni

Director of the Media Office at the Sharjah Council for Family and Community Affairs
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Assistant Director General of the Communication & Business Sector, Sharjah Chamber of Commerce and I... View More

H.E. Abdelaziz Al Shamsi

Assistant Director General of the Communication & Business Sector, Sharjah Chamber of Commerce and Industry
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Aaron Goldring is a Senior Economist within the Tourism Economics team having worked for the company... View More

Aaron Goldring

Lead Economist, Oxford Economics
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Content Creator and Creative Director

Ebrahim Bolehyool

Content Creator and Creative Director
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Shurouq Lashkri is a travel and tourism content creator on social media. She regularly participates ... View More

Shurouq Lashkary

Travel Content Creator
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General Manager, Yango Ads, MEA

Evgenii Pavlov

General Manager, Yango Ads, MEA
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Ian Phillips is a commercially astute, seasoned C-suite hotelier with over 20 years of leadership ex... View More

Ian Phillips

Chief Executive Officer, Sharjah National Hotels
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Media Presenter at Sharjah Broadcasting Authority

Abdullah Al Hammadi

Media Presenter at Sharjah Broadcasting Authority
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Tourism Development Advisor, at the UAE Ministry of Economy and Tourism

Basma Al Fahim

Tourism Development Advisor, at the UAE Ministry of Economy and Tourism
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Chief Project Officer, Sharjah Investment and Development Authority (Shurooq)

Khawla Sayed M. Al Hasimi

Chief Project Officer, Sharjah Investment and Development Authority (Shurooq)
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As Chief Operating Officer, Amit Arora oversees Arada’s Hospitality and Entertainment division, whic... View More

Amit Arora

Chief Operating Officer - Arada
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Mamoun serves as Wego's Chief Business Officer. Prior to this, he occupied the positions of Chief Co... View More

Mamoun Hmidan

Chief Business Officer, Wego
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Mohamad Masri is the Founder and CEO of BizGate Marketing & Consultancies, a Dubai-based consultancy... View More

Mohamad Ibrahim Masri

Founder & CEO, BizGate Marketing & Consultancies
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Business Development Manager, YANGO Ads MEA

Jackie Ghazi

Business Development Manager, YANGO Ads MEA
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Luis serves as the Innovation, Education and Investments Regional Manager at the UN Tourism Regional... View More

Luis Nicolas Barrios

Regional Manager Innovation Education and Investments, UN Tourism Regional Office for the Middle East
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Igor Stefanovic is the Technical Coordinator of Ethics, Culture and Social Responsibility portfolio ... View More

Igor Stefanovic

Technical Coordinator of Ethics, Culture and Social Responsibility Department, UN Tourism (WTO)
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Marine biologist, sustainable tourism expert and social entrepreneur, Ally Dragozet has more than 10... View More

Aleksandra (Ally) Dragozet

CEO of Sea Going Green
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Angelika Vartmann is a Marketing Manager and Sustainable Tourism Consultant at Sea Going Green. With... View More

Angelika Vartmann

Marketing Manager & Sustainable Tourism Consultant, Sea Going Green
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Mario Mader is the Licensing Manager of MusicNation. He brings over 8 years of experience in the mus... View More

Mario Mader

Licensing Manager, MusicNation
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James K. Petrie is Chief Operating Officer of MusicNation. Over a career spanning more than 20 years... View More

James Petrie

Chief Operating Officer, MusicNation
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Aisha Y. Salem-Howey is General Counsel of MusicNation, one of the UAE’s first ever collective manag... View More

Aisha Salem-Howey

General Counsel, MusicNation
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For more than three and a half decades, Ali "Dee" Theodore has built a career at the intersection of... View More

Ali Dee Theodore

Chief Creative Officer, Music Nation
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An Emirati polyglot fluent in seven languages, with over 12 years of experience in tourism and desti... View More

Ahmed Bin Al Shaikh

Manager of Destination Development, Sharjah Commerce and Tourism Development Authority
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Presenter and Scriptwriter, Sharjah Broadcasting Authority

Ahmed Bukallah

Presenter and Scriptwriter, Sharjah Broadcasting Authority
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Dr. Eslam Nofal is an Assistant Professor in the Department of Architectural Engineering at the Univ... View More

Dr. Eslam Nofal

Assistant Professor, Department of Architectural Engineering, University of Sharjah
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Zaki Aslan is an architect, planner, educator & advisor in the cultural & heritage fields. He served... View More

Dr. Zaki Aslan

Advisor, Culture Sector, Department of Culture and Tourism - Abu Dhabi
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Professor Dr.-Ing. Umit Cali, LL.M., is Professor and Director of the Artificial Intelligence, Robot... View More

Dr. Ümit Cali

Director of Artificial Intelligence, Robotics, and Connected Infrastructure Research Center (ARC), AUS
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With nearly four decades of leadership in the hospitality industry, Klaus Assmann is an accomplished... View More

Klaus Assman

Chief Executive Officer, United Hospitality Management
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Head of Culture Guidance, Heart of Sharjah

Fatima Salim Al Shuwaihi

Head of Culture Guidance, Heart of Sharjah
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SITTF Forum General Coordinator

Niama Abdalla Al Ali

SITTF Forum General Coordinator
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Member of Sharjah Youth Council

Eng. Hamid Al Bastaki

Member of Sharjah Youth Council
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Director of Youth Interaction Department, Federal Youth Authority

Jasim Al Obaidli

Director of Youth Interaction Department, Federal Youth Authority
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Entrepreneur and Artificial Intelligence Specialist

Anas Ali

Entrepreneur and Artificial Intelligence Specialist
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His Excellency Khalid Jasim Al Midfa brings over 20 years of dynamic professional experience in various commercial, tourism and economic fields in Sharjah. Under his leadership, the Sharjah Commerce and Tourism Authority (SCTDA) has achieved many successes at both international and local levels, becoming a major cornerstone of the emirate’s tourism development efforts. Al Midfa has taken the emir... View More

H.E. Khalid Jasim Al Midfa

Chairman of Sharjah Commerce and Tourism Development Authority
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Abdulla Ahmed Al Saleh is the Undersecretary of the Ministry of Economy and Tourism. He has 32 years of experience in the federal government. He served at the UAE Embassy in Washington, D.C. and the UAE Embassy in Paris. Additionally, he worked in the Office of the Deputy Prime Minister from 1998 to 2000. In 2004, he joined the Ministry of Economy as the Assistant Undersecretary for International... View More

H.E. Abdulla bin Ahmed Al Saleh

Undersecretary of the Ministry of Economy and Tourism
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Dr. Fadi Aloul is the Dean of the College of Engineering and a Professor of Computer Science & Engineering at the American University of Sharjah (AUS), UAE.  He leads a college consisting of an outstanding 100 faculty, 25 lab instructors, 22 administrators, and over 2,700 students. The college offers ten undergraduate programs, ten master’s programs, and four doctoral programs. He previously ser... View More

Prof. Fadi Aloul, PhD

Dean of the College of Engineering, Professor of Computer Science & Engineering at the American University of Sharjah
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Aaron Goldring is a Senior Economist within the Tourism Economics team having worked for the company for 7 years. Aaron leads Tourism Economics' forecasts for travel and tourism in the GCC. Based in Dubai, Aaron splits his time between analysing trends in global and GCC tourism, projecting key travel metrics, and reporting on key developments that affect the outlook for travel and tourism. In addi... View More

Aaron Goldring

Lead Economist, Oxford Economics
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Nawal Al Nuaimi is a visionary chef, entrepreneur, and consultant, whose inspiring journey from Head of Information Security in government to a celebrated culinary artist reflects her passion and innovation. In 2015, she founded Paper Fig, transforming it from a home-based dessert shop into a renowned café, restaurant, and catering brand in Sharjah. Her culinary creations—infused with global fla... View More

Nawal Alnuaimi

Chef and Entrepreneur
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Marc Reineke is among the first experts to push Generative AI into mainstream business use in Dubai. He consults organizations on how to move beyond AI “experiments” and turn modern technologies into real operational value — through audits, strategy, and hands-on training.
 With his team, he develops custom AI Agent systems, but Marc’s main focus is empowering leaders and their teams to use A... View More

Marc Reineke

CEO & Founder SmartFox Group
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Director of Tourism Development Department at the UAE Ministry of Economy and Tourism

Mohamed Alahbabi

Director of Tourism Development Department at the UAE Ministry of Economy and Tourism
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Mohamad Omran Al Ali, Media professional, program producer, and TV presenter at Sharjah Sports Channel, with an extensive career in media and government work since 2008. Holds a Bachelor’s degree in Communication from the University of Sharjah, and actively serves as a member in several charitable, cultural, and social associations across the UAE. Hosted and managed numerous national and community... View More

Mohamad Al Ali

Media professional
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Piotr Kurzepa leads CFTE Middle East, driving AI education and workforce development across the region. He has designed and delivered training programmes for governments, central banks, and financial institutions in the UAE, Egypt, Jordan, Qatar, Oman, as well as across Europe and Asia. His work spans all level, from senior executives to fresh graduates, helping organisations effectively integrate... View More

Piotr Kurzepa

Head of Middle East at the Centre for Finance, Technology and Entrepreneurship
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Shihab AlHashimi

Media Professional
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Cultural Tourism Consultant and CEO of Maestro Group

Ali Al Saloom

Cultural Tourism Consultant and CEO of Maestro Group
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Paris Norriss is a British-born adventurer, TV host, and explorer. He is best known as the creator and presenter of the internationally broadcast adventure series Guy in Dubai and Guy in the Sky, both of which have captivated audiences across more than 125 countries and on leading platforms such as Amazon Prime, OSN, and major airline in-flight entertainment systems. His shows explore the intersec... View More

Paris Norriss

Creator and Presenter
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Abdulla Matar AlBlooshi is an Emirati entrepreneur and travel content creator, and the founder of Bon Journey Tourism Services, a leading group-travel experience company. He has successfully led more than 17 international trips, combining professional trip curation with creative storytelling to showcase the beauty and culture of destinations worldwide. As a travel content creator with over 300... View More

Abdulla Matar AlBlooshi

Emirati entrepreneur and Travel Content Creator
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An Emirati content creator, widely recognized for his passion for travel, unique experiences, and thrilling adventures. With over 300K followers across all platforms, he has built a strong community inspired by his journeys and storytelling. Recently, Ahmed achieved a remarkable milestone by securing a Guinness World Record, further cementing his status as one of the UAE’s most prominent and inspi... View More

Ahmed Al Kass

Emirati Content Creator in Travel and Adventures
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Ebrahim Bolehyool is an entrepreneur in the field of creative production and a former member of several youth councils. He is passionate about government trends and content creation through advertisements and films for various entities. He is also a researcher and enthusiast in generative artificial intelligence and its applications in media and creativity.

Ebrahim Bolehyool

Emirati entrepreneur in creative production
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Media Professional at Sharjah Broadcasting Authority

Hazza Al Shehhi

Media Professional at Sharjah Broadcasting Authority
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IBCCES is a global leader in training and certifying organizations to better serve individuals with autism and sensory sensitivities. In Dubai, IBCCES works closely with Dubai Economy and Tourism to implement the Certified Autism Destination (CAD) initiative, positioning the city as one of the most inclusive destinations in the world. The initiative extends to Madinah, which became the first Autis... View More

Bianca Raubenheimer

Key Account Manager for the International Board of Credentialing and Continuing Education Standards (IBCCES)
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Media Presenter at Sharjah Broadcasting Authority

Abdullah Al Hammadi

Media Presenter at Sharjah Broadcasting Authority
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Timur Ilgaz is a visionary hospitality leader with over 37 years of international experience across Europe and the Middle East. As Area Vice President for Dubai and the Northern Emirates at Rotana Hotels & Resorts, he oversees 21 properties, ensuring operational excellence, financial growth, and sustainable performance. Known for his strategic mindset, meticulous attention to detail, and people-fi... View More

Timur Ilgaz

Area Vice President – Dubai & Northern Emirates, Rotana Hotels & Resorts
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Ms. Fatima Hassan Abdullah Al Ali is the Director of the Project Support and Financing Department at the Sharjah Foundation to Support Pioneering Entrepreneurs "Ruwad," and is currently serving as the Acting Director of the Foundation. She holds a Bachelor's degree in Information Management from the Higher Colleges of Technology in Sharjah. She joined Ruwad in 2007 and, along with the team and... View More

Fatima Al Ali

Director of the Sharjah Entrepreneurship Foundation "Ruwad"
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Hala Matar Choufany, a global leader in hospitality, is President of HVS Middle East, Africa & South Asia. With over 20 years’ experience and more than 5 000 hospitality and mixed-use projects across Europe, the Middle East, Africa and Asia, her expertise spans valuations, acquisitions, asset management, strategic investments, development and real estate advisory. A sought-after speaker and author... View More

Hala Matar Choufany

President Middle East, North Africa and Asia at HVS
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Dr. Cintia Kulzer Sacilotto is an Assistant Professor at the College of Business and Economics, United Arab Emirates University, specializing in sustainability, innovation, and entrepreneurship. She serves on the steering committee of Chapter Zero UAE, part of the World Economic Forum’s Climate Governance Initiative, and is a member of its Professional Education Committee at Hughes Hall, Universit... View More

Dr. Cintia Kulzer Sacilotto

Assistant Professor UAE University
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Lecturer at Faculty of Tourism Supervisor on public relations and media King Abdulaziz University Jeddah, Kingdom of Saudi Arabia

Thamer Bader Alamri

Lecturer at Faculty of Tourism, Supervisor on public relations and media, King Abdulaziz University
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Regional Director of the Middle East at UN Tourism

H.E. Basmah Al Mayman

Regional Director of the Middle East at UN Tourism
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Seth Shenbanjo is a data science and business professional focused on using technology to drive business intelligence and strategy. With expertise in advanced analytics, Seth empowers organisations to unlock growth, innovate, and make impactful, data-driven decisions. ActDIvate is redefining demand intelligence by helping businesses and governments understand and anticipate city dynamics. Focus... View More

Seth Shenbanjo

Data Science and Business Professional
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Thierry Malleret is the founder and managing partner of Monthly Barometer- a succinct predictive analysis provided to private investors, global CEOs and some of today's most influential opinion and decision-makers. He is considered one of the leading commentators on global investment trends. He was until 2011 a senior partner at IJ (Informed Judgement) Partners, an investment boutique for ultra-h... View More

THIERRY MALLERET

Distinguished Global Strategist, Economist and co-founder of the Monthly Barometer
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Judith Ravasingadi is a Food Safety and Hygiene Specialist with 12 years of experience in the field. She holds a BSc in Food Science & Nutrition Honors degree, and currently works with the iconic 5-star Atlantis Dubai, where she plays a critical role in maintaining and elevating food safety standards. Her expertise lies in designing and auditing food safety management systems that minimize contami... View More

Judith Ravasingadi

Food Safety and Hygiene Specialist
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Chris Gregory-Pasha is the Senior Sales Director at Sojern, a global leader in programmatic and AI-driven marketing solutions, designed for the travel industry. Based in Dubai, Chris has dedicated the past decade to the travel industry. Before joining Sojern, Chris spent six years at TripAdvisor as a client partner to significant travel brands such Emirates, Accor, Marriott and Jumeirah. Chris cur... View More

Chris Gregory Pasha

Senior Sales Director at Sojern
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I am an accomplished hospitality leader with over 20 years of experience overseeing luxury hotels, including classic and aparthotels. I focus on ensuring the highest standards of guest and employee satisfaction while driving profitability. Throughout my career, I have led numerous initiatives in operational management, revenue maximization, and guest experience enhancement. I have successfully nav... View More

Fadi Musharafieh

Cluster General Manager
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A strategic business leader with over 25 years building market presence and driving revenue growth and innovation across Asia Pacific, Europe, Middle East and Africa. Recognized as an industry transformational executive leader across the Digital Economy, AI, Fintech, Innovation, Partnerships and Venture Capital space, Karl has built and developed global and regional ecosystem partnerships across... View More

Karl Tlais

Strategic Advisor | Digital Economy | Partnerships | Ventures
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Ed Kastli joined the American Hotel & Lodging Educational Institute (AHLEI) in October of 2009. Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AHLA) representing the U.S. hotel industry with over 35,000 member hotel properties , AHLEI ’s mission is to be the preferred provider of quality training and academic resources to educate , de... View More

Ed Kastli

e Channel Vice President of International at the NRA and AHLEI
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Education: • MSc (Food Science and Nutrition). 1991, Utah State University, USA. • BSc in Food science, University of Khartoum, 1983 Key Posts: Food Safety Expert, Environment, Health and Safety Foundation (2016-2024) Halal Food Technical Expert, Emirates International Accreditation Centre (EIAC), Dubai, UAE. 2015- Present Head of Food Studies and Planning Section, Food Control Department, Dubai ... View More

Bashir Hassan Yousif

Food Safety Expert, Dubai Municipality
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Marketing Department Manager at Sharjah Commerce and Tourism Development Authority

Mr. Karim El Marmari

Marketing Department Manager - Sharjah Commerce and Tourism Development Authority

Event Agenda

Take part in a series of panels and events to learn, share and collaborate with professionals from the hospitality industry.

Registration & Networking

Registration & Networking
Wednesday 28 October 2026
9:00 - 9:30 am
Venue: Al Jawaher Reception and Convention Centre

Welcoming Remards

Welcoming Remards
Speakers: Niama Abdalla Al Ali
Wednesday 28 October 2026
9:30 - 9:40 am
Venue: Main Stage

Keynote

The Adaptive Economy
Speakers: Aaron Goldring
Wednesday 28 October 2026
9:40 - 9:55 am
Venue: Main Stage

Panel Discussion

Leadership in an Age of Uncertainty
Speakers: Ian Phillips
Klaus Assman
Evgenii Pavlov
Shurouq Lashkary
Wednesday 28 October 2026
9:55 - 11:00 am
Venue: Main Stage

Opening Remarks

H.E. Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority
Wednesday 28 October 2026
11:30 - 11:40 am
Venue: Main Stage

Guest of Honor Speech

H.E. Abdulla Bin Touq Al Marri, Minister of Economy and Tourism in UAE
Wednesday 28 October 2026
11:40 - 11:50 am
Venue: Main Stage

Keynote

H.E. Shaikha Al Nuwais, Secretary-General of UN Tourism
Wednesday 28 October 2026
11:50 - 11:55 am
Venue: Main Stage

Session

Enhancing Sharjah's Position in Business Tourism and Events
Speakers: H.E. Sara Abdelaziz Al Nuaimi
Ahmed Bukallah
Wednesday 28 October 2026
11:55 am - 12:10 pm
Venue: Main Stage

Awards Ceremony

Speakers, Sponsors & Partners Recognition and SITTF Awards 2026 Ceremony
Wednesday 28 October 2026
12:10 - 12:30 pm
Venue: Main Stage

Exhibition Tour & Coffee Break

Exhibition Tour & Coffee Break
Wednesday 28 October 2026
12:30 - 1:00 pm
Venue: Al Jawaher Reception and Convention Centre

Panel Discussion

Building Resilient Destinations
Speakers: H.E. Abdelaziz Al Shamsi
Basma Al Fahim
Abdullah Al Hammadi
Wednesday 28 October 2026
1:00 – 2:00 pm
Venue: Main Stage

Panel Discussion

Infrastructure for the Next Wave
Speakers: Khawla Sayed M. Al Hasimi
Mamoun Hmidan
Amit Arora
Abdullah Al Hammadi
Wednesday 28 October 2026
2:00 – 3:00 pm
Venue: Main Stage

Closing Ceremony

Closing Ceremony
Wednesday 28 October 2026
3:30 pm
Venue: Main Stage

Workshop

Destination Reputation in the age of AI: Turning Visitor feedback into strategic tourism intelligence
Speakers: Mohamad Ibrahim Masri
Wednesday 28 October 2026
10:00 – 11:00 am
Venue: Shees Hall

Workshop

From barriers to solutions: Destinations and businesses taking the lead - UN Tourism Workshop on Accessible Tourism
Speakers: Igor Stefanovic
Wednesday 28 October 2026
10:00 am – 12:00 pm
Venue: Buhais Hall

Workshop

UN Education Workshop
Speakers: Luis Nicolas Barrios
Wednesday 28 October 2026
10:30 - 11:30 sm
Venue: Al Rabi Hall

Presentation

SITTF-Sharjah Tourism Innovation Hackathon Winner
Wednesday 28 October 2026
11:15 - 11:45 am
Venue: Shees Hall

Youth Circle

How can youth leverage artificial intelligence to develop the tourism sector while preserving Sharjah’s identity?
Speakers: H.E. Mohammed Al Musharrakh
H.E. Dr. Asma Mohammed Hassouni
Jasim Al Obaidli
Fatima Salim Al Shuwaihi
Anas Ali
Eng. Hamid Al Bastaki
Ebrahim Bolehyool
Wednesday 28 October 2026
12:45 am - 1:45 pm
Venue: Al Jawaher Reception and Convention Centre

Presentation

CIS Travel Is Rebounding, but the Traveler Has Changed: How UAE Hoteliers Can Capture the Next Wave
Speakers: Jackie Ghazi
Wednesday 28 October 2026
1:00 – 1:15 pm
Venue: Shees Hall

Side Panel

Living Heritage: Investment, Storytelling and Community Revitalization
Speakers: H.E. Dr. Abdulaziz Abdulrahman Mohammed Al Musallam
Dr. Eslam Nofal
Dr. Zaki Aslan
Ahmed Bukallah
Wednesday 28 October 2026
1:00 – 2:00 pm
Venue: Al Rabi Hall

Workshop

From Commitment to Certification: A Practical Roadmap for Sustainable Hotels
Speakers: Aleksandra (Ally) Dragozet
Angelika Vartmann
Wednesday 28 October 2026
1:00 – 2:00 pm
Venue: Buhais Hall

Talk

Voice of the Nation: Storytelling, Tour guiding, and foreign languages
Speakers: Ahmed Bin Al Shaikh
Wednesday 28 October 2026
2:30 - 3:30 pm
Venue: Shees Hall

Side Panel

Future-Ready Tourism Education and Innovation: AI, Digital Heritage and Immersive Visitor Experiences
Speakers: Dr. Ümit Cali
Shurouq Lashkary
Luis Nicolas Barrios
Wednesday 28 October 2026
2:00 – 3:00 pm
Venue: Al Rabi Hall

Workshop

Music Nation: The Sound of Tourism: Turning Music into Guest Experience, Brand Value, and Business Growth
Speakers: James Petrie
Mario Mader
Aisha Salem-Howey
Ali Dee Theodore
Wednesday 28 October 2026
2:15 – 3:15 pm
Venue: Buhais Hall
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About SCTDA

Increasing vital contributions to the economy, society, culture and environment through commerce and tourism.

SCTDA carries out the work and activities necessary to achieve its goals by way of drawing up strategic plans to further develop and promote the tourism industry in all its forms. It compiles policies for participating in local, regional and international exhibitions with the ultimate goal of promoting Sharjah as an attractive medium for foreign investment.