Sharjah International Travel and Tourism Forum 2022

Building a Resilient Future for Tourism
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Building a Resilient Future for Tourism

This year’s Sharjah International Travel and Tourism Forum (SITTF) will gather experts and decision-makers, including His Excellency Abdulla bin Touq Al Marri, UAE Minister of Economy, to deliberate on the role of technologies in the development and sustainability of the tourism sector. SITTF 2022 kicks off under the theme ‘Building a Resilient Future for Tourism’ at Expo Centre Sharjah. Organised by the Sharjah Commerce and Tourism Development Authority (SCTDA), the international event, which serves as a platform for developing the travel, tourism and hospitality industry, offers the public the opportunity to attend a series of sessions focused on building a sustainable future for the travel and tourism profession. The opening ceremony includes a keynote speech by His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, and His Excellency Abdulla bin Touq Al Marri, UAE Minister of Economy, followed by three panel discussions that bring together industry partners and stakeholders to explore best practices and innovative solutions, in addition to bolstering a culture of originality and sustainability in tourism.
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2022 Featured Speakers

SITTF 2022 brings together leaders and pioneers in the tourism industry to discuss the topic “Building a Resilient Future for Tourism”. Join tourism specialists and government officials as they foster knowledge exchange and share insights on how members of the profession can tackle the realities of the tourism sector and future trends, in addition to highlighting the role of technologies in ensuring its sustainability.
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His Excellency Abdulla Bin Touq Al Marri was appointed Minister of Economy of the United Arab Emirates (UAE) under the new government structure approved in July 2020. He is chairman of the General Civil Aviation Authority, UAE International Investors Council, and CSR UAE Fund’s Board of Trustees. Prior to his appointment, H.E. Al Marri held important positions in the government as a senior, top-... View More

H.E. Abdulla bin Touq Al Marri

Cabinet Member & UAE Minister of Economy
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His Excellency Khalid Jasim Al Midfa brings over 20 years of dynamic professional experience in various commercial, tourism and economic fields in Sharjah. Under his leadership, the Sharjah Commerce and Tourism Authority (SCTDA) has achieved many successes at both international and local levels, becoming a major cornerstone of the emirate’s tourism development efforts. Al Midfa has taken the emir... View More

H.E. Khalid Jasim Al Midfa

Chairman of Sharjah Commerce and Tourism Development Authority
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Chairman of the Travel and Tourism Agents Working Group

Mr. Mohamed Jassim Al Rais

Chairman of the Travel and Tourism Agents Working Group
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Acting Chief Executive Officer of Shurooq

H.E. Ahmed Obaid Al Qaseer

Acting Chief Executive Officer of Shurooq
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Senior Business Development Manager – Middle East & Africa

Mr. Guillaume Massey

Senior Business Development Manager – Middle East & Africa
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Divisional Senior Vice President of Skywards

Dr. Nejib Ben Khedher

Divisional Senior Vice President of Skywards
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Professor of Urban Planning & Program Academic Coordinator, MUP

Dr. Jerry Kolo

Professor of Urban Planning & Program Academic Coordinator, MUP
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Web3 advisor and educator

Mr. Pekka Kelkka

Web3 advisor and educator
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Managing Director, Middle East Intellias

Mr. Eduardo Soares

Managing Director, Middle East Intellias
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Professor of Strategy & Innovation, Keynote Speaker, Author and Leadership Consultant.

Prof. Martin Spraggon

Professor of Strategy & Innovation, Keynote Speaker, Author and Leadership Consultant.
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Asst. Director- I.T.D Affairs Information Technology Affairs

Eng. Aisha Obaid Al Mheiri

Asst. Director- I.T.D Affairs Information Technology Affairs
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Associate Professor - School Of Business /Skyline University College

Dr. Amer Al Kaseem

Associate Professor - School Of Business /Skyline University College
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CEO at Multiverse

Mr. Cliff Szue

CEO at Multiverse

Event Agenda

Take part in a series of panels and events to learn, share and collaborate with professionals from the hospitality industry.

Registration

Registration & Networking
Thursday 24 November 2022
8:00 am
Venue: Expo Centre Sharjah

Welcoming to Opening Session

Welcoming to Opening Session (MC)
Thursday 24 November 2022
9:00 am
Venue: Expo Centre Sharjah

Opening Speech

Opening Speech
Speakers: H.E. Khalid Jasim Al Midfa
Thursday 24 November 2022
9:05 am
Venue: Expo Centre Sharjah

Keynote Speech

Keynote Speech
Speakers: H.E. Abdulla bin Touq Al Marri
Thursday 24 November 2022
9:10 am
Venue: Expo Centre Sharjah

Sustainable Travel Study

Sustainable Travel Study
Speakers: Mr. Guillaume Massey
Thursday 24 November 2022
9:20 am
Venue: Expo Centre Sharjah

Employing Technology and Artificial Intelligence in the Development of Tourism

Presentation
Speakers: Dr. Amer Al Kaseem
Thursday 24 November 2022
10:30 am
Venue: Expo Centre Sharjah

Reshaping Tourism and Preserving the Future

Panel Discussion
Speakers: H.E. Ahmed Obaid Al Qaseer
Mr. Mohamed Jassim Al Rais
Dr. Amer Al Kaseem
Thursday 24 November 2022
11:00 am
Venue: Expo Centre Sharjah

The Metaverse and Architecture: A New Paradigm

Presentation
Speakers: Prof. Martin Spraggon
Thursday 24 November 2022
1:00 pm
Venue: Expo Centre Sharjah

Reflections on the Nexus of Technology and Municipal Sustainable Tourism Planning

Presentation
Speakers: Dr. Jerry Kolo
Thursday 24 November 2022
1:10 pm
Venue: Expo Centre Sharjah

Emerging Niches in Technology & Architecture

Panel Discussion
Speakers: Dr. Nejib Ben Khedher
Dr. Jerry Kolo
Eng. Aisha Obaid Al Mheiri
Prof. Martin Spraggon
Thursday 24 November 2022
1:20 pm
Venue: Expo Centre Sharjah

Talk 2

Talk 2
Speakers: Mr. Eduardo Soares
Thursday 24 November 2022
2:00 pm
Venue: Expo Centre Sharjah

Presentation 3

3rd Presentation
Speakers: Mr. Cliff Szue
Thursday 24 November 2022
2:10 pm
Venue: Expo Centre Sharjah

An Open Horizon & Endless Possibilities

Panel Discussion
Speakers: Mr. Pekka Kelkka
Mr. Eduardo Soares
Mr. Cliff Szue
Thursday 24 November 2022
2:20 pm
Venue: Expo Centre Sharjah

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About SCTDA

Increasing vital contributions to the economy, society, culture and environment through commerce and tourism.

SCTDA carries out the work and activities necessary to achieve its goals by way of drawing up strategic plans to further develop and promote the tourism industry in all its forms. It compiles policies for participating in local, regional and international exhibitions with the ultimate goal of promoting Sharjah as an attractive medium for foreign investment.