Sharjah International Travel and Tourism Forum 2021

SMART Tourism and Global Challenges

Wednesday November 24 2021,

Al Jawaher Reception and Convention Centre and Virtual

Registration Closed

SMART Tourism and Global Challenges

The travel and tourism industry in the emirate of Sharjah has grown immeasurably over the past decade and the highly regarded Sharjah Hospitality Forum (SHF) has proved a key pillar of this successful expansion. 2021 will see the SHF open this year with a new name reflective of the evolution and advancement of the sector in the emirate. The Sharjah International Travel and Tourism Forum (SITTF) is a gathering of experts and professionals in the travel and tourism industry, a platform for the sharing of important information and inspiring insights pertaining to the future of the sector in Sharjah and the region. SITTF 2021, with a range of specialist speakers and participants, focused high level discussions, networking opportunities and success stories is an unmissable event for all in the travel and tourism industry. Make sure your organization is headed in the right direction and book your spot at SITTF 2021. Please revisit this page for updates and information.

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2021 Featured Speakers

Hear from leaders, pioneers and visionaries in tourism.

Join tourism's best and brightest as they share their wisdom on how members of the profession can overcome the effects of Covid-19 and facilitate a growing and thriving industry. Discuss and gain insight on tourism’s successful projects, innovations and initiatives.

HE. Dr. Ahmad Belhoul Al Falasi

Minister of State for Entrepreneurship and Small and Medium Enterprises
H.E. Dr. Ahmad Belhoul Al Falasi has been named the Minister of State for Entrepreneurship and SMEs under the new UAE Government structure approved in July 2020. Under this role, H.E. Dr. Al Falasi is at the fore of designing national initiatives to strengthen the UAE’s small and medium enterprise (SME) sector, one of the engines of the national economy, and promote entrepreneurship in various ... View More

HE. Khalid Jasim Al Midfa

Chairman of Sharjah Commerce and Tourism Development Authority
His Excellency Khalid Jasim Al Midfa brings over 20 years of dynamic professional experience in various commercial, tourism and economic fields in Sharjah. Under his leadership, the Sharjah Commerce and Tourism Authority (SCTDA) has achieved many successes at both international and local levels, becoming a major cornerstone of the emirate’s tourism development efforts. Al Midfa has taken the emir... View More

HE. Marwan Jassim Al Sarkal

Executive Chairman of Sharjah Investment and Development Authority Shurooq

HE. Hussain Al Mahmoudi

H.E. Hussain serves a dual role as the Chief Executive Officer (CEO) of the American University of Sharjah Enterprises (AUSE) and as the CEO of the Sharjah Research, Technology and Innovation Park (SRTIP). Both these entities were established through royal decree by the Ruler of Sharjah, who also directly appointed H.E. Hussain to these responsibilities in order to ... View More

Mr. Skichko Oleksandr Oleksandrovych

Head of Cherkasy Regional State Administration
28.04.1991 – was born in Cherkasy. 2013 – graduated from Kyiv National Economic University named after Vadym Hetman, faculty of International Economics, and received a Master’s Degree in International Economics. 2006 – 2019 – worked as a producer and show presenter at the top-rated Ukrainian TV programs. Show presenter at the Eurovision – 2017. 02.2018 – 08.2019 – was the show presenter of the T... View More

Mrs. Basmah Al Mayman

UNWTO Regional Director for the Middle East
Basmah Abdulaziz Al-Mayman is the Regional Director for the Middle East, since 2018. With over 17 years of experience in the Saudi Commission for Tourism and National Heritage (SCTH), Al-Mayman was the manager of the International Organizations & Committees Department and the United Nations World Tourism Organization (UNWTO) focal point. As one of the founders of tourism in Saudi Arabia, Al-Mayman... View More

Mr. Sergio Guerreiro

Director, Knowledge Management and Innovation, Turismo de Portugal
PhD in Tourism. MSc in Public Management and Administration. BSc in Economics. More than 25 years of experience in the tourism sector in the areas of strategy, market intelligence, tourism policy and innovation. Senior Director for Knowledge Management at Turismo de Portugal and Chairman of OECD Tourism Committee and European Travel Commission’s Market Intelligence Group. Tourism Expert in several... View More

HE. Haitham Mattar

Managing Director, India, Middle East and Africa (IMEA), IHG
Haitham Mattar is Managing Director, India, Middle East and Africa (IMEA), responsible for driving the growth and strength of IHG and its hotels across the region. He is currently leading the operations and performance of more than 160 hotels as well as overseeing the strategic development of IHG’s plans with a pipeline of 106 hotels. Key to his role is maintaining and fostering relations with gov... View More

Mr. Scott Livermore

Chief Economist of Oxford Economics Middle East
Scott Livermore is the Chief Economist of Oxford Economics Middle East and based in Oxford’s Dubai office. He is also Managing Director of Consultancy in the Middle East and Asia, as well as a member of Oxford Economics’ Senior Management Team. Scott leads many of the major projects in the GCC and Asia which have recently included capacity building, macroeconomic modelling, and policy impact asses... View More

Mr. Andrew Brown

Regional Director in the WTTC
Hailing from New Zealand, Andrew is currently the Regional Director for Europe & Middle East at the World Travel & Tourism Council. He joined WTTC in 2016 and has carried a variety of roles including sales, events and special projects across both the public & private sectors. Andrew has delivered multiple Global Summits & Regional events and has been instrumental in the addition of over 100 new Me... View More

Mr. Marc Sanderson

International Economic Development Director & European Capital of Smart Tourism Spokesman City of Malaga, Spain
Marc Sanderson is Malaga, Spain´s first Director of International Economic Development and is currently the City´s spokesman on Smart Tourism initiatives being deployed in Malaga. Since he joined the City of Malaga in 2009, his primary responsibilities are to attract foreign direct investments, to assist local businesses with their internationalization, to expand relationships with foreign univers... View More

Mr. Jeremy Jauncey

Founder & CEO - Beautiful Destinations
"Jeremy is a serial entrepreneur, investor, and advisor with a passion for travel, health & sustainability. He is the Founder & CEO of Beautiful Destinations, an award-winning strategy & creative agency for the travel industry. FAST COMPANY voted Beautiful Destinations one of the most innovative companies in the world and over 35 million people follow on Instagram, Facebook, YouTube, Tiktok a... View More

Prof. Dima Rachid Jamali

Dean UOS (Moderator)
Dima Jamali is currently serving as Dean of the College of Business Administration at the University of Sharjah, UAE. She has an amazing academic career, having been in academia for over 20 years, primarily at the American University of Beirut (AUB), where she served as Tenured Professor and Associate Dean for the Olayan School of Business (OSB) and Director for Strategic Partnerships for the Uni... View More

Mr. Sarmad Al Zadjali

CEO of Mughamer
Qualified chief executive with experience in overseeing the daily activities of small businesses and large corporations alike. Excellent communicator Strong ability to solve complex company problems using excellent judgment and decision-making skills. Confidently running a customer service oriented company and have more than 10 years of experience in relevant position.

Mr. Marwan Al Hel

Producer & Presenter

Mr. Hazaa Al Mansouri

Advisor and Entrepreneurship Expert

Mr. NourAldin Al Yousef

Media personality, an actor and an influencer
He has more than twenty years in media and has worked in the most important Arab channels such as Dubai TV, Al Jazeera, Al Arabiya, Sama Dubai, Al Hurra TV , MBC, and Abu Dhabi TV. He presented many official occasions and forums, as well as moderated media talks and private governmental sessions He has also acted in short feature films and tv series and the most important of which is (Don't Judg... View More

Mr. Sherif Fayad

Presenter and Influencer

Mr. Anas Bukhash

Serial Entrepreneur and Interviewer

Mr. Nael Abu AlTeen

My name nael abu alteen I’m engineer I came to UAE in 2014 and work as engineer for 5 years then I quit my job and follow my dreams to travel the world and create a content around the world . I opened two companies one for social media and one for holidays .
Event Agenda

Take part in a series of panels and events to learn, share and collaborate with professionals from the hospitality industry.

Wednesday 24 November,
Venue: Al Jawaher Reception and Convention Centre and Virtual

9:10 am - Opening

Opening Speech


HE. Khalid Jasim Al Midfa

9:20 am - Opening

Guest of Honor Speech


HE. Dr. Ahmad Belhoul Al Falasi

9:35 am - Opening

Keynote Presentation


Mrs. Basmah Al Mayman

Looking Back

Explore past
Sharjah events


Increasing vital contributions to the economy, society, culture and environment through commerce and tourism.

SCTDA carries out the work and activities necessary to achieve its goals by way of drawing up strategic plans to further develop and promote the tourism industry in all its forms. It compiles policies for participating in local, regional and international exhibitions with the ultimate goal of promoting Sharjah as an attractive medium for foreign investment.

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Increasing vital contributions to the economy, society, culture and environment through commerce and tourism.