The 10th edition of the Sharjah International Travel and Tourism Forum (SITTF) was held under the patronage of H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Ruler of Sharjah, and Chairman of the Sharjah Executive Council, and inaugurated by H.H. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah. Organized by the Sharjah Commerce and Tourism Development Authority (SCTDA), the forum explored “Sustainable Tourism: The Way to Improvement”, focusing on innovation, environmental responsibility, and collaboration as key drivers of the future of travel. With distinguished speakers from government and international organizations, SITTF 2023 emphasized Sharjah’s commitment to sustainability through discussions, workshops, and an accompanying exhibition that showcased initiatives in eco-tourism, renewable energy, and community-based tourism.