SCTDA strategizes to further develop and promote the tourism industry in all its forms, highlighting and strengthening Sharjah’s advantages with a range of tourism-marketing activities, harmonising information-exchange, joint management of tourist assets, and provisions enabling tourists to comfortably enjoy a wide range of experiences and services in the emirate. The goals of marketing the emirate successfully, locally, regionally and globally is focused by carefully compiled, research driven strategies with the ultimate goal of promoting Sharjah as an attractive medium for foreign investment. SCTDA uses all available means and a variety of media to raise public awareness of the unique features Sharjah offers as a special tourist destination locally, regionally and internationally. On the international front, SCTDA participates in events and activities to promote the emirate and place it on the international tourism and business map. In its strategy to promote the emirate as a unique tourist destination, SCTDA focuses on Sharjah’s key factors of distinction and authenticity. In coordination with other government departments and the private sector, SCTDA exerts a considerable effort to achieve development of the emirate of Sharjah, which is ranked among the most prestigious and distinguished commercial and tourist destinations in the world.
